Nice is a non-for-profit cultural organization that was founded in 1991 by a group of film professionals. The goal of the organization is to promote New Italian Cinema abroad, through a series of film festivals and cultural exchanges. For every festival the artistic committee selects seven full-lenght movies and seven short films among the best ones realized by emerging authors and produced in the current year. To the winning film of the US festival -the oldest for Nice- is assigned the "Città di Firenze Award ".During the weeks of each festival, Nice facilitates meetings between the Italian directors in attendance and local international producers and distributors (Miramax, United Artist, Touchctone Pictures, MGM, etc.), serving as an crucial trait d’union for the showcase and the access of the best up-and-coming film projects made in Italy and in Tuscany to the international film markets.