|Promotional drive for Italian Audiovisual Production
Istituto Luce Cinecittą - Filmitalia was created to promote Italian cinema abroad, and increase the distribution of Italian films on the International market.
Functioning under the patronage of the Ministry of Culture-Direction Cinema, Istituto Luce Cinecittą plays an an all round and leading role in the promotion of Italian audiovisual production.
Drawing on its own strategic and specialist expertise in the field of marketing and communications, Filmitalia aims to develop tools and gather resources to interact with key targets, and increase the significance of the Italian film and audiovisual industry in both the national and international markets. In order to achieve the significant and ambitious objectives that it has set itself, Filmitalia has identified a series of key steps to be implemented over time in order to encourage foreign sales of Italian film products.
The most important of these are the medium-long term agreements and projects to be pursued with various companies in the sector, the creation of close and dynamic relations between these companies and Filmitalia Spa itself, the provision of training and studies to achieve constant improvement in the film promotion system and finally the creation of new development opportunities.
Filmitalia’s activities include, the collaboration with all of the major International film festivals like Cannes, Berlin, Venice, Toronto, Shanghai, Locarno, New York and London,( although the actual number of international festivals in which Filmitalia is actively involved are over a hundred ),
the organization of the national selections, the presence of Italian films and artists in the various festivals, and providing its own expository and promotional space within all the major international film markets designed to provide support to the distributors and other Italian film industry professionals, so as to increase and maintain the industry’s visibility and distribution abroad.
Filmitalia is also involved in the organization of numerous events which take place in countries with strong commercial potential, take for example the Italian Screenings in Italy, the Festival of Italian Cinema in Japan , Open Roads – New Italian Cinema in New York; and maintain contacts between the artists, festivals, buyers and the Italian film industry.
Filmitalia runs a bilingual database on Italian film productions since 2000 which can be viewed on our website www.filmitalia.org, an indispensable tool for Italian and foreign sector operators.
Of late the Italian Film industry continues to win international acclaim ,thanks to these film festivals, exhibitions, and various promotional events.